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SWEET TEARS
Building on my previous collaborations with Butchers Coffee, including designing shirts that captured their happy and lighthearted vibe, I approached this project with the same playful energy and attention to detail for their newest product: a hot sauce that I boldly named ‘SWEET TEARS.’ (And that’s saying it all...)
The concept was all about blending the exotic and the local. Bright, tropical colors reflect the sweet juiciness of pineapples and the fiery kick of habanero peppers, with vibrant orange taking the spotlight to emphasize the heat. To keep things fun, we designed a special sticker where the word “SWEET” blinks, winking at the sauce’s irresistible combination of sweet and hot.
And of course, the story ties everything together with a humorous nod to Antwerp: "From the streets of Antwerp comes a flaming sauce so bold, it could make Brabo piss sweat. Sun-kissed pineapples combined with the heat of habanero peppers, because life’s too short for mild."
This branding project for ‘SWEET TEARS’ combines storytelling, urban-like visuals, and a touch of humor to create a design as flavoured as the sauce itself. From its spicy punch to its sweet wink, it’s a perfect match for the playful and flavorful world of Butchers Coffee. You should be there already.
Pictures - WOF©