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2024-2025 Assignment: visual branding


CLOSER

Maxim Lany, a prominent DJ and producer in Belgium's electronic music scene, approached me with a vision for his personal brand. After reimagining his logo, we conceptualized a new theme—'CLOSER'. What started as a creative spark has since evolved into a powerful project. Fast forward a few months, and Maxim is already hosting his second 'CLOSER' event, with much more on the horizon, including new releases and masterclasses.

For the branding, we selected a versatile color palette, allowing it to match with each new chapter of the 'CLOSER' journey. The logo itself is minimal yet bold, easy adaptable, and reflective of Maxim's dynamic approach to his all the creative things he’s doing.

This is just the beginning.

Pictures- Ricky NG & Resident Advisor©