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2023 Assignment: visual branding


DE MACHINE

DE MACHINE, a creative production powerhouse based in Antwerp, specializes in crafting bold TV commercials. Their passion for pushing creative boundaries and delivering stunning visuals aligns perfectly with my design philosophy. (Remember Willy Witloof, love that little guy!)

Having collaborated with them for years on treatments (see other cases for a dive into those designs), I was thrilled when they entrusted me with a complete rebranding project. The goal was to create a fresh identity while staying true to my own style. I developed a playful yet powerful wordmark and introduced a dynamic color palette of blue and pink, designed to adapt to the tone of each production by pairing with white or black.

The rebrand extended to presentation  & social media templates and cohesive communication materials, ensuring the DE MACHINE identity shines across all platforms. It’s been rewarding to see their vibrant productions come alive within this framework.

Pictures & video - De Machine©