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2024 Assignment: sticker design


DE SLIMSTE 
MENS TER WERELD

‘De Slimste Mens ter Wereld’ is hands down Belgium’s best quiz show (yes, I said it), but what truly sets it apart is the annual trailer. Every year, they manage to deliver something that gets you lying flat laughing, and this time was no exception.

For this year’s trailer, I had the chance to work with Ruby Carmen on designing the sticker for the stunt car. The concept was inspired by classic race stickers, combining a vintage aesthetic with the softer colors of the show.

Seeing the final design in action—and the car getting hilariously destroyed in the trailer—was such a rewarding experience. Definitely one of the most fun projects of the year.

Trailer Play4©