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©2025 WOF
Not responsible for anything when visiting this website, have a nice day
and if you'd like to work together just drop me a message at hello@wofvhb.com.
Paws up for Raket, for being my purr-fect co-worker, even if deadlines aren't his
strong suit, he makes every workday better. So now this space is also filled, nice.
FLAKE BURGERS
FLAKE is a small smashed burger brand built around simplicity, personality and attention to detail. The core of the identity is a strong wordmark that clearly communicates the brand’s confident and playful attitude. The letters gradually become a little more ‘crunchy’ towards the end, a small detail that represents the crispy edges of a smashed patty. It’s subtle, but it gives the logo character without making it busy, keeping it clear and easy to use across menus, packaging, signage and digital platforms.
The color palette of light blue and white gives the brand a fresh, approachable feel: keeping the design clean, bright, and easy to read. The brand feels lively and creates a fun experience of enjoying a freshly smashed burger. A simple and bold identity, making it instantly recognizable and as satisfying as the crispy burgers it represents.
Pictures - Zina Kenens©