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2024-2025 Assignment: visual branding


MAGNIFIK MUSIC

When Ajna & Samm launched their label Magnifik, their rise was meteoric, taking their music and presence around the world. From singles to international stages, their unique sound has made an massive mark.

In the early days, actually not so long ago, Tom (Ajna) approached me for a quick logo design. Little did we know that the logo would gain immense visibility, appearing on single covers and event promotions across various platforms. The design, with its organic form, mirrors the flowing, uplifting nature of their music, creating a connection between their sound and visual identity.

As their brand grew, so did the demand for cohesive branding, especially for the events they organize, from socials to visuals. Their inspiration—rooted in happy, mellow vibes—perfectly reflects their music: tunes that guarantee a smile. My work focuses on capturing this energy in every visual element, from the logo to party branding, ensuring it resonates with their audience as much as their music does.

Picture - Sybren Jorissen©