work
about

snaps instagram
wofshop




©2025 WOF

Not responsible for anything when visiting this website, have a nice day 
and if you'd like to work together just drop me a message at hello@wofvhb.com.  
Paws up for Raket, for being my purr-fect co-worker, even if deadlines aren't his 
strong suit, he makes every workday better. So now this space is also filled, nice.

                                                   
                                                               
2025 Assignment: visual branding


PIZARRO NYC SLICE SHOP

When Pizarro popped up in town, it was love at first bite. Their crispy pizza – by the slice or the pie – filled a gap in our local takeout scene. So, when they asked me 2 years later to reimagine their branding, I was all in.

Their goal was to bring a NYC vibe to the brand. While the original colors stayed, I added a few extras to give it more character. As one of the highlights of the redesign, I added this fun new mascot: a cool little rat. Why a rat? Well, New York City is famous for them, and they’re just as into pizza as we are. Plus, I couldn’t resist a nod to my childhood heroes, the Teenage Mutant Ninja Turtles – Splinter was definitely an inspiration here. The result is a bold, lively design that matches the energy of their pizza. The new look comes alive on pizza boxes, menus, and cups. Thanks to the awesome team at ‘THE CREATORS’, it also  it also makes a splash online.

To make social media easy, I created templates for posts and stories, so the client can keep sharing their vibe with ease. With their fresh branding, Pizarro is ready to serve the same amazing pizza with a fresh new look bursting with personality. And I’m just as excited about this new chapter as our rat mascot is about that slice of pizza!

Pictures - X©