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2026 Assignment: visual branding


SAMM

Samm, a Belgian producer on the rise, is quickly getting noticed for his unique and stylish sound. His music blends modern energy with a subtle old-school feel, making it stand out in a natural way. By now, it’s hard not to move when ‘BODY LANGUAGE’ comes on, a track that really shows his ability to connect with people.

It was an honor to work with Samm on his branding. From the start, his vision was clear: he wanted something with an old-school look and feel: simple, strong, and not driven by trends. Together, we created a bold wordmark and logo that reflect that idea. The result is a clean, timeless identity that works across different platforms and strengthens his presence as an artist. Samm is definitely one to keep an eye on, he’s quickly making his mark and steadily taking over the global scene. 

Pictures - Willem Van Puyenbroeck©