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©2025 WOF
Not responsible for anything when visiting this website, have a nice day
and if you'd like to work together just drop me a message at hello@wofvhb.com.
Paws up for Raket, for being my purr-fect co-worker, even if deadlines aren't his
strong suit, he makes every workday better. So now this space is also filled, nice.
WILD CHILD
For Project WILD CHILD, a communications agency that doesn’t just blend in, we aimed to create a brand that is bold, striking, and playful: edgy but not arrogant, confident but approachable. The identity had to stand out immediately, communicate energy, and leave a playful but strong impression.
Evelien reached out after following my work for a long time, which I truly appreciated. Her briefing was clear, and it felt like we were instantly on the same page. From the start, we were aligned on the direction: something daring but cute at the same time, minimalistic, and visually striking. To reach that last one, I designed a minimalistic mascot built from simple sketches and bold lines, paired with a bright pink and black color palette that pops pretty well while remaining professional. We chose a simple, bold, and minimalistic font, direct and straightforward, to keep the focus on the brand’s attitude.
To capture the spirit of the project, I came up with the baseline “NO FLUFF, ONLY FIRE,” which carries the full weight of the brand. The result is a look that’s bold and eye-catching, playful but confident, and impossible to ignore.
Pictures - WOF©